Richard Chong

Internal Auditor
Co-founder & Group Director, Wink Group Holdings
Wink Wax Wellness a subsidiary of Wink Group Holdings PTE LTD

Since his inception in 2001 Richard has been practicing marketing for beauty industry.

His many years of hands-on experience have exposed him to all aspects of strategic marketing, Digital Marketing and Consumer behaviour.

With a strong academical background in marketing Mr Chong provides effective guidance in the field of Neuromarketing, AI Marketing.

At SWAS, as an internal auditor, he contributes his vast experience for the betterment of the association.

Beside working as group director, he is also a prolific speaker as he believes in “ To teach is to learn twice over”



  • Master of Science in Global Marketing UK (Distinction)

Honors & awards

  • 2010 Successful Entrepreneur Platinum Award
  • 2012 Singapore Top 100 Excellence Award
  • 2014 Asia Excellence Award2014 Asia Excellence Award

2020 Singapore SME 500 Award